Beverly Hills Ultrasound Studio

33% uplift on the Signature package

A premium multi-suite studio in a major California market, ~120 sessions/month split across Standard ($150) and Signature ($350) tiers.

$350

Signature tier price

44% → 58%

Signature tier share

→ $0

Refunds

~$4.6K

Net MRR uplift

01 · The setup

Where this kind of studio is starting from

Premium-positioned studios in coastal California markets already charge $300+ for their flagship session. The conversion problem isn't price — it's that the difference between the $150 Standard tier and the $350 Signature tier is hard for a first-time parent to feel before they're in the room. Most parents default to Standard. The few who book Signature occasionally complain that they "didn't get $200 more value" — leading to refund requests on what should be the studio's highest-margin booking.

02 · What changed

How AI keepsake delivery slots into the workflow

Bundling AI portraits into the Signature tier (exclusive — not available on Standard) gives the upgrade a tangible deliverable the parent walks away with. The pitch becomes "Standard gets you the scan and 4 prints; Signature gets you the scan plus 12 branded AI portraits delivered to your phone same day." Studio tier ($149/mo) gives full white-label so the portraits ship under the studio's brand, not Boutique Ultrasound's.

03 · The result

What 60 days of running this typically produces

Signature tier share moves from ~44% to ~58% of bookings. Refund requests on the tier drop to essentially zero because parents now see the concrete deliverable they paid for. Net new MRR (after the $149 subscription) lands around $4.5K/month — and that's before counting the elimination of refund processing time.

We weren't selling Signature on the scan — the scan was the same. We were selling Signature on what they left with. Now what they leave with is obvious.
— Composite quote from a typical pilot studio owner · illustrative

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More scenarios

See how this plays in other markets.

New York, NY

Manhattan 3D/4D Imaging

Added $52 per session in 6 weeks

Replaced their printed-photo upsell with a branded AI portrait. 71% of parents added it on at checkout.

Houston, TX

Houston 3D/4D Imaging Co.

Sold out evening reveal slots

Used AI portraits as the take-home from gender-reveal events. Booked 3 weeks out for the first time in 4 years.

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