Illustrative scenario
New York, NY
Manhattan 3D/4D Imaging
Added $52 per session in 6 weeks
A single-suite boutique studio in Manhattan, ~60 sessions/month, $185 average session price.
60
Sessions / mo
71%
Attach rate
$75
Add-on price
$3,127
Net MRR added
01 · The setup
Where this kind of studio is starting from
A typical boutique single-suite studio in Manhattan runs 50–80 sessions per month. The average ticket sits around $185 — most of that is a 3D/4D portrait session, with a small printed-photo upsell at checkout that earns $15–$25 per booking. The printed-photo upsell is sold ~80% of the time. It's the easiest add-on in the building — and the lowest-margin one. Print costs eat half the margin and parents stop thinking about it the second they get to the parking lot.
02 · What changed
How AI keepsake delivery slots into the workflow
In a typical 6-week pilot, the studio swaps the printed-photo upsell for a $75 branded AI keepsake portrait. The pitch at checkout shifts from "here's a printout" to "in 3 minutes you'll have a photoreal portrait you can share." The sonographer uploads the same 3D still she'd have printed anyway. Parents leave the studio with the gallery already on their phone.
03 · The result
What 60 days of running this typically produces
Attach rates settle around 65–75% — slightly lower than the printout (because $75 > $20) but the gross is dramatically higher. Net new revenue after the Growth subscription ($79/mo) lands in the $2.5K–$3.5K/month range. The qualitative kicker: parents share the gallery, which adds organic studio referrals that didn't exist before.
We sold the same number of upsells, just at 4x the price. And now grandparents are texting us asking which studio.
— Composite quote from a typical pilot studio owner · illustrative
Run the math for your studio.
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More scenarios
See how this plays in other markets.
Beverly Hills, CA
Beverly Hills Ultrasound Studio
33% uplift on the Signature package
Bundled AI portraits into their $350 Signature tier. Cancellations dropped, refunds dropped to zero.
Houston, TX
Houston 3D/4D Imaging Co.
Sold out evening reveal slots
Used AI portraits as the take-home from gender-reveal events. Booked 3 weeks out for the first time in 4 years.